외국계 소비재회사 / Marketing Manager (차-부장급)
 회사개요 |
외국계 소비재회사 | ||
|---|---|---|---|
| 포지션 |
Marketing Manager (차-부장급) | 직급 |
중간관리자 |
| 경력년수 |
8년 - 12년 | 학력사항 |
학사 |
| 근무지 |
서울 | ||
| 외국어 |
업무영어 능숙 | ||
| 직무개요 |
• Lead the marketing function to support the brand building efforts of the company across the Brand and Sales teams. Provide development and support for team members
• Work closely with Regional Brand Directors to ensure that brand plans are effectively implemented in the market • Be the “Voice of Marketing”, both with Regional Brand Directors and the sales teams within the company • Facilitate the interchange of brand strategy between Regional Brand Directors and Brand Staff. • Consistently apply the proven brand building model for all brands • Continual improvement upon programs to ensure we connect our brands to the consumer • Work to broaden reach and penetration of promotional activity • Lead, in conjunction with Regional Brand Directors, the new line development / product innovation / product introduction process in the business. Includes RTD product introductions, line extensions, repackaging and portfolio extension in market based on consumer / trade needs and insight. • Lead the continued use and optimization of segmentation within the marketing team’s brand building efforts and the sales team’s brand activation. • From a consumer led understanding, ensure continued identification and targeting of performance and brand equity building opportunities via trading partners for mutual business benefit via category management processes. • Undertake consumer insights activities to ensure the relevance of marketing programs. • Continually foster a Brand building culture within the organization. • Ensure continued ongoing communication to Regional Brand teams about the market and brand performance / strategy / consumer insights. • Nurture a responsibility ethic throughout the Korea team • Establish and monitor policies that ensure company's brands are marketed and promoted responsibly • Integrate responsibility messaging into brand communications |
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| 경력요건 |
Must Requirements:
• Tertiary qualifications in Marketing, Business or a related field • 8 – 12 years experience in a combination of market research, sales, marketing or supply chain • Strong financial interpretation skills at Brand or Market level. (P&L) • Organized, self motivated with initiative to work autonomously • Proven ability to plan and work with competing priorities • Strong time management and ability to work with tight deadlines • Excellent communication skills and a proven track record of building solid working relationships • Superior oral and written communication skills both in Korean & English • Experience and demonstrate success in leading and coaching a team – prior leadership experience will be advantageous • Ability to synthesize and analyze insights and information from a range of sources and translate into commercial strategy and tactics at Brand and Market level. Preferred Requirements: • Experience in the FMCG or Liquor industry |
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| 자격증 |
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| 담당컨설턴트 |
하산수 | 이 메 일 |
sha@kairos-consulting.co.kr |
|---|---|---|---|
| 대표전화 |
02-318-6300 | 담당자연락처 |
02) 6367-6784 |
